Mainstream American news channel NBC have released a new Shaun White profile to rally up support for the tomato for Sochi 2014 and with statements such as 'Shaun White is the greatest snowboarder alive' and 'no one is as extreme as Shaun White', it seems that they're like, really, really into him.

Watch the video for the kind of over-polished, over-dramatic drivel that'll be popping up on crappy breakfast shows worldwide over the next few months and keep an ear out for phrases that have been copy-pasted straight from the last Spiderman movie such as 'greatness can't live in the shadow of fear'.