‘Day In The Life’ videos can be tricky to get right, but Bonfire’s clip of the great Werni Stock bagging some luverly November powder does a pretty good job with the format.
They’ve wisely skipped the the morning dump, for example, and gone straight to contemplative coffee-drinking. Then there’s the tooling-up shots (into Bonfire outerwear, naturally) and the peace sign thrown up for a passing van to dispel any ‘weird loner’ connotations.
More importantly, though, they’ve got lots and lots of tasty spray shots that will make you want to go find the nearest crusty pre-season patch you can find. Nice.