Check out Louif Paradis' full 'Welcome to Adidas' mini-documentary. Louif is a boss beyond words and is the perfect addition to Adidas' stacked snowboard team.
Louif Paradis is the kid who sits at the back of the class, quietly bossing every paper he sits. The quiet achiever, the silent assassin.
Growing up in Quebec, with it's small, icy hills and limited terrain, street snowboarding was a natural path to embark on, with Louif developing his skills from small features in his back yard right up to giant handrails in Quebec City.
Louif was never one to bow to the pressure of following trends, instead focusing on developing his snowboarding in his own way, with his own unique style. His backside 270 ons to fakie have become legendary and he is one rider whose riding does all of the talking, with zero bullshit to pad out the spaces.
Over time, and after 13 solid video parts in 13 years, Louif has become one of the most respected jibbers on the planet, netting Transworld's Video Part of the Year, and his crew's movie Deja Vu (which you can stream in full here), landing Movie of the Year.
As a person, Louif is quietly spoken, calculated and truly dedicated to his friends and his snowboarding. When he speaks, people listen and when he snowboards... well, people watch.