Finally, Volcom released the first part of their #IP2 movie project: “Downtown” Daniel Brown’s first-ever full segment. Check it out!

IP2 stands for “Individually Produced Parts” . Whereas, each rider has 100% control of the direction, action and content collected to produce their own part for Volcom’s 2012 Snow project. We identified the riding characteristics of our team, matched them up with a videographer and gave them the green light. We are excited to share their personalities, travel experiences and shit they pulled off this past season.