Grab a brew, hit the play button above and watch Volcom's brand new snow, skate and surf movie 'True To This', right here, at Onboardmag.com. It's only live for 24 hours so don't sleep on it!
Volcom have a long and deep heritage in board sports and it's highly fitting that in 2014, 20 years on from their seminal movie 'Alive We Ride', they are releasing a new movie that celebrates this long-standing relationship with the sports that are so important to so many of us.
Whether you're a snowboarder, skateboarder or surfer, 'True To This' transcends the boundaries of the individual sports and will make you feel stoked on being a part of such a unique group of likeminded people.
True to this will be screening right here for 24 hours only. Don't miss out! For more information, head to http://www.volcom.com/truetothis.
When Volcom was founded in 1991, it was the first company to combine surfing, skateboarding and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released “Alive We Ride" in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty years later, with the release of “True To This", Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, “True To This" is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.