What most of the most snowboard media called the Nike Never Not teaser a couple of weeks back was in fact a commercial for their new movie project. I wonder what they do now that the real teaser has been released...

Well, this is the real thing, promoting Nike's all-new snowboard movie project Never Not, a two-year two-part movie, half documentary, half banger edit. Featuring their team, or in other words, some of the best snowboarders in the world: Gigi Rüf, Justin Bennee, Austin Smith, Johnnie Paxson, Manuel Diaz, Sage Kotsenburg, Ethan Morgan, Halldor Helgason, Jed Anderson & more.

(Unfortunately, there's something dodgy about the music rights and you won't be able to watch the clip in Germany.) Update 6 Sep 2013: Nike fixed the problem!

Available on iTunes from 16 September 2013.