On the back of their wildly popular ‘Never Not’ team movie project last season, Nike Snowboarding are continuing their foray into the world of high end cinematography with their new project ‘EMERGENCE’, which will focus on the diverse and dynamic personalities that make up their insanely stacked global roster of riders.
“I’m not the kid that was like super talented from the beginning or something. Like, if I can do it then everybody can do it for sure.” – Halldor Helgason
Every other Monday, Nike will present a different rider’s story, and show “where they came from and what they had to overcome to achieve their dream”. And when those riders include Halldor Helgason, Sage Kotsenburg, Gigi Rüf and Nicolas Müller, you know that you’ll be getting some super interesting narratives as well as some amazing snowboarding.
Nike have set their own bar incredibly high after Never Not and although this project definitely won’t be of the same scale as that one, we know we can count on them to deliver some breathtaking visuals and a grounded perspective conveyed by their internationally celebrated ambassadors.
Sage Kotsenburg, Austin Smith, Danny Kass, Halldór Helgason, Nicolas Müller, Ayumu Hirano and Gigi Rüf.