The first episode/teaser of Nike Snowboarding's Never Not project dropped, and it is a - drumroll - slam edit! Watch your favourite Nike riders like Halldor Helgason, Jed Anderson, Sage Kotsenburg, Justin Bennee, Austin Smith, Gigi Rüf, Jess Kimura and tons more.

The full movie will be on iTunes from 16 September 2013. We would say: Go buy it!