Why this hasn't made more waves in the industry we don't know, but this is the official welcome video for Jake Blauvelt from his sponsor Adidas Snowboarding. It contains a lot of riding once you get past the Hollywood bit. And his signature shoe 'Blauvelt' does not look too bad, either... All hail the three stripes!

adidas proudly welcomes Jake Blauvelt as the first team rider for the adidas Snowboarding program. To kick things off, we made Jake a signature apres shred boot just in time for the snow to start falling. Keep your eyes peeled for other team announcements soon and the full line of adidas Snowboarding products to drop for the 2013/14 season.