Check out the burn boys throwing blacked out hits in the Landgraaf snowdome.

burn don't like to just knock together montages of their team throwing the hams. No, they're more concentrated on realising a concept to promote their energy-laced fizzy pop - we've had 'Alive' (where their poor riders were set on fire), 'Human/Machines', and now 'Black Snow'. For this, they flew in burn boys Gigi Rüf, Ståle Sandbech, Ulrik Badertscher and Gulli Gudmundsson, drove them to Holland's SnowWorld Landgraaf, turned out the lights, and let them get all disco.