Nike have re-edited all of Gigi Rüf's best bangers from Never Not into this four and a half minute full part filled with the kind of cat-like shredding that we all know and love from Gigi. It doesn't get much better than this folks.
Gigi Rüf is a full-blown, modern day snowboard legend. His style, and approach to riding the mountain is often copied but never replicated and we could honestly watch him float through the trees and pop casual backside 180s on steep as shit Alaskan lines all freakin' day. Watch this.