Iouri Podladtchikov is a new Olympic gold medalist but give him a board, drop him off in the streets of Davos Klosters and he turns into that little kid cruising around the neighbourhood on a skateboard!
‘People expect to see him boost 20+ feet out of a halfpipe or do technical maneuvers. This is different. This is not about being the best or doing the hardest tricks. This is about the simple joy and playful feeling you get when you cruise down a street on a board.‘ – Hillton Production