UPDATE: That's it that's all folks! Thanks for tuning in to watch the movie but if you're reading this you've obviously been hiding under a rock somewhere and missed the boat. Be sure to download the movie on iTunes here. You won't regret it, trust.

The Swoosh have just dropped the full 33 minute snowboard droolfest that is the first part of their highly anticipated Never Not. The movie will be available for viewing online for 24hrs so don't be a fool and miss it. Trust us when we tell you it's well, well worth a watch.

We were lucky enough to be at the world premiere of Never Not this past Friday where we were treated to both parts of Nike's much hyped, much teased team flick. Nike riders Halldor Helgason, Ethan Morgan, Gigi Rüf and Nicolas Müller were all in attendance and were just as excited to see the movie as we were.

We're not gonna spoil it for you here but let's just say that you'd be doing very well to go make a brew, hit the fullscreen/HD button and enjoy a half hour of power featuring world class snowboarding from Nicolas Müller, Gigi Rüf, Jed Anderson, Jess Kimura, Halldór Helgason, Justin Bennee, Manuel Diaz, Ethan Morgan, Sage Kotsenburg, Johnnie Pasxon, Austin Smith and more.