Innsbruck-based Sane! Snowboarding just dropped their 10th movie, which you can watch right here right now. To mark the occasion we sat down with OG gang member Max Glatzl to rap about the crew’s history, and give some background to Innsbruck’s Finest…
This latest film, Innsbruck’s Finest, will be your 10th snowboard movie. But as a crew have you been together longer? How did Sane! start out?
Actually everything began in Innsbrooklyn 10 years ago. All of us were young, hyped as fuck to send it and just wanted to go shred and turn it up, man. We, the OG members of the crew, met each other in a huge flat where 10 people were living in the Maria Theresienstraße. We were mostly partying there, makin’ bullshit, dating girls and just having a good time. Beside that we were also snowboarding and trying to kill it on the mountains as well! Over time we ended up hanging together almost everyday and started to form our GANG. We were all huge fans of Fourm at that time and thought that it would be cool to have a brand like that. So we began to make our own first shirts, beanies, hoodies and shit.
Whose idea was it to produce your first movie? And what kind of equipment did you use to film and edit it? Did you have much of a clue what you were doing?
Thats a pretty funny story! The wholle gang was chilling at Phil’s flat. We were hanging there a lot – 10 people were living there together and it was always party, girls, smoking and just having fun, haha. At that night we had a pre-party going on there and started to get faded again. At some point Phil came up with idea that he would edit a snowboard movie with all the shots we stacked through the season. The movie is called IBK Days but it’s not the one we uploaded 10 years ago. It’s actually the unofficial first Sane Movie – all in all we should have named it Party & Bullshit. There are snowboard shots, party shots and some other shit involved so that we couldn’t release it for the public, haha. We had a Sony Tape cam and actually no clue at all what we were doing; we just gave it a go! Good times though!
How do you feel when you look back on your early movies?
Man, it’s crazy to watch all those movies. Time went by so fast! To be honest it’s super funny though to watch all the old footage. You can see exactly how all the new tricks, styles, vibes and shit came up and changed every year. Also it makes us very proud that we already have made so many movies over the time! Beyond that it’s cool to see all the riders grow up and also see how they’ve improved their riding. And of course all the flashbacks of the great memories, hahaha!