There aren’t too many snowboard movies out there that start off with a monologue from Alan Watts about Love – but Mindset Productions latest offering makes it work. In fact, you could argue that as setting-the-tone intro’s go, it’s a touch that works perfectly for the film that is to follow.
For one – and yes, it’s an obvious one – there’s clearly a lot of love that’s gone into this film. The kind of love we’re all fairly familiar with from snowboarders and their film makers: putting the extra effort in to shoot bits with real film that costs a bomb, taking a stairset to the teeth, getting an animator on board for some custom scene transitions, or being manhandled by an overzealous security guard when they’re just out trying to get clips. But thankfully ‘A love like this’ also shows a pretty clear penchant for enjoying the whole process behind it – spotting the ‘lifestyle’ clip in this one where someone’s looking moody and over it is decidedly tricky.
“spotting the ‘lifestyle’ clip in this one where someone’s looking moody and over it is decidedly tricky”
Admittedly, the less hammer-focussed feel that the intro pre-empts also helps to paste over moments where the trick could’ve been cleaner, or more particular riders might’ve gone for a second take – but not every flick needs to take itself that seriously. If watchers are set up for slatherings of the best Insta-bangers played back to back but the material fails to deliver, the inevitable result is a heavy dose of disappointment. But Mindset manage their tone well throughout and the viewing is all the better for it. Well played fellas.