Quiksilver have done it again. Knowing we're suckers for watching how shots go down, they've managed to subtly nudge us into posting one of their ads by taking us behind the scenes on the shoot that resulted in Will Lavingne's ad. Nice job, dudes!

They've got form in this method of subterfuge; the Bryan Fox Behind the Ad was also super interesting and, again, we walked straight into their trap and posted that, too.