The well awaited 'Product of the Week' feature is back on track for a new season of tech talk and eye-dropping new technology. We start the serie with an up-and-coming snowboard brand coming all the way from Tahoe: Smokin' Snowboards, and on of their pro model, the Deadlung.
A bit of History
The story starts about 20 years ago, when Jay Quintin aka Smokin' Jay first put his Ptex into the pro snowboarding world. After years of pro shredding, Jay decided to open up a factory in his hood in Tahoe back in 1996, and started Smokin' snowboards. Nevertheless, the brand has been really active on an international level for a few years now, after winning several 'Good Wood' awards for the quality of their boards and the wiseness of their technology, which for sure stands a point on how efficient handcrafting can be!
'Smokin’ Snowboards from their most basic form, begin in the hands of riders, says Jay. 'From the graphic and board designers, wood workers, edgers, office boys, layup crew and finishers we all live for the shred'. Without a single outside investor from day one, they managed to grow organically into the comfortable place they are in and simply seek to continue to increase their reach to other snowboarders.
Smokin' develops today a fairly wide range of shapes, cambers and technologies, which have been rewarded several times through the recent years, as we said earlier. To make it simple, the range is splitted in 5 different types of cambers, most of which are a mix between regular camber (or flat) and rocker. Then you have different flexes, according to the board's program. And even an asymetrical shape (award winning): an identical nose and tail with an exaggerated side cut on your heel side edge to compensate for your biomechanic shortcomings. All of the boards come with several little details that make a difference; those can be the variable density fiberglass layup, that gives a perfect combination between board flex, strength and pop. Or it can also be Mervin's MagneTraction. In fact, Smokin' are one of the rare companies to be able to use this patent: a licence allowed by Mervin, in memory of all those years when Jay rode for Lib Tech. To sum it up, Smokin' has compiled no less than 15 awards over the years.
"From pow days in the Canyons to Park City hot laps to the streets of SLC, his iconic skate influenced style is nothing if not a blast to watch. Want to get as high as Lung? Grab his deck featuring skate kicks, Anti Rocker, and PoP Gnarley and take your game to the next level. Built for ducking ropes all morning and dropping bombs all night, Deadlung tweaked his board to meet his exact standards for urban inspired versatility". That's what says the program of this pro model from Mark 'Deadlung' Edlund.
In practice, this means Deadlung chose for this season a flat camber, as well as two other riders of the team, Kyle Clancy and Lane Knaack. An intermediate flex (5 out of 10), MagneTraction, and the new for this season PoP Gnarley technology: an eco friendlier hemp torsion x fibers in the tip and tail of the board. Hemp has extremely strong tensile strength and helps transfer energy to your contact points while also dampening out harsh vibrations in your board. Oh we said flat, actually it's not completely zero camber, as Jay explains: "We design these boards with the slightest positive camber when they come out of the press. By doing this, we have created a design that has more pop like a camber board, with catchfree tip and tails. Once these boards get ridden for a few days they settle in to being fully flat while still maintaining the snappiness of a new board. Unlike some rockers and flat boards which can feel like a dead fish right out of the wrapper, the mellow camber creates tension in the fiberglass layup giving you the pop you want on the takeoffs without the scorpions you hate on the landings".
The so-called Anti Rocker is a great all around freestyle profile. It is easy to press, stable at high speeds, and still forgiving. There are no surprise tweaks or weird loop outs here, just predictable, consistent flex and feel. And Magne-Traction gives this board unmatched grip and edge hold.
This is what Mark 'Deadlung' Edlund has to say about his new toy, coming in two length (152 and 156):
"My board is so fun to ride, it has the perfect flex, and the perfect shape. It's ideal for all types of riding from 3 feet of powder at snowbird to rails and jibs at the bone zone. Not to mention it has one of the best graphics ever. Can you get any stonier than a topless babe riding a nug through outerspace?"
Go find it and try it! And check back soon for another Product of the Week!
More info on Smokin' website.