Volcom have been stalwarts of the snowboard scene for many decades now – their products have and continue to sit upon the shoulders of some of the greats. We took a whirl around their 2016 offerings to see what they’ve been crafting over the last 12 months.
A company born from the feeling of fresh powder, a young Richard Woolcott and Tucker Hall sculpted a company that wanted its design to reflect the feeling of carving the deep bottomless powder of Tahoe.
With $5000 dollars burning a hole in their pocket gifted from Richard’s Dad, they began designing their first range of clothing, which resulted in a revenue of $2600 in the first year of sales. Luckily for us, they got a damn lot better at the whole clothing malarkey in the years to come.
Some of the most iconic shredders of our times have graced or still grace the rider list for Volcom. It came as a wee bit of a surprise to the industry that in 2011, Volcom accepted an offer from the Kering Group to buy the company in a friendly takeover. Despite Kering owning brands like Alexander McQueen, Gucci, Puma and Stella McCartney, the company is still forging its own path through business. Some things never change…
Volcom didn’t have a catalogue with their products in, so whilst we’ll do our best to recall hazy conversations, there might be a fair waffle about colour…sozzles.
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