[Korua Shapes co-founder Stephan Maurer gets horizontal. Photo: Thomas Stoeckli]
Korua Shapes have been garnering some hype recently thanks to their epically unconventional shapes and a yearning for turning. With their new movie, Yearning for Turning Vol. II – Carving Europe just released [watch it – it’s pure radness], we decided it was time to get deep into the carve with Korua Shapes co-founder, Nicholas Wolken, to find out what their boards are all about…
Snowboarding’s not exactly the first hit when you Google ‘Get Rich Quick’ these days. Why did you decide to start a snowboard brand? And when did you start talking about doing it?
I had been struggling to identify with snowboarding for a while; I guess it had to do with the fact that I was getting older. On my first trip to Japan, filming for True Color Films I saw and got to learn about the snow-surfing movement firsthand by the Car Danchi crew. The Japanese focus on perfectly executed turns and the overall surf inspired approach was right up my alley and I immediately felt at home again. At the same time, I was developing boards with my previous sponsor. Pushing for new and experimental shapes and telling them how cool it would be to start a European Snowsurf brand, this must have left a impression because the following July I got a call from Jerry, the product developer I had been working with, telling me he found a way to get this going.
How did Korua move from an idea into a reality?
After the phone call, I immediately got Stephan Maurer (whose partnership with his previous sponsor just ended) and Alvaro Vogel from True Color Films in to the boat; we were long time friends and I had been surfing and snowboarding with them so I knew they had a similar idea of what snowboarding is, or could be. Together we brainstormed and worked a lot on profiling the brand and to present it to a investor (WINCKLER&CO.,LTD) who granted us a budget within which we can now realise our ideas.