[The Melon Optics Parker in its element. Photo: Janez Kocbek]
Melon Optics is a new player in the snowboarding eyewear market. With a focus on customisation and affordable quality, they’ve started building a solid team, both behind the scenes and on the hill – Norwegian up-and-comer Thomas Iversen (check the kid’s part – boss!), Slovenian heavy hitter Nejc Pucko, and longtime Swedish destroyer Hans Ahlund.
The ability to build up your own goggle from their components sounds an interesting one, so we hit up co-founder James Pointer to get the lowdown…
What’s your background in snowboarding?
I started doing seasons in France straight out of school and that was it. Everything became about snowboarding and ways to fit in the next trip. Having done three full winters in the mountains and countless trips in between studies, it was becoming more and more apparent that the standard 9-5 wasn’t going to work out. Melon became a vehicle for continuing to live on our own terms, whilst creating something that we were truly interested in and passionate about.
What’s your role at Melon? Both powerful-sounding job title and day-to-day duties?
Co-founder and CEO. As with any growing brand, everyone wears a lot of hats and over the course of the brand’s growth I have pretty much done every role possible as some point or another. That’s the nature of starting a brand and often what needs to be done. However, as we’ve brought more people on to the team, I’ve been able to concentrate on the production side and overall brand strategy.