Hailing from the Western shores of the USA, Ride Snowboards was initially a project for Madison to keep him busy in the winter when the sales of his indoor tanning machines dropped. He teamed up with Salter who had headed up Kemper snowboards till a few years previous with Pouge.
They launched their new brand at the SIA show in 1993 with a mini-ramp and a couple of hundred litres of beer, needless to say their order book were full from then…
Now 22 years later the brand it still going as strong as ever with a heavy hitting team covering all aspects of snowboarding. We hit up their stand at ISPO 2015 to see what they have to offer this year.
Celtek Gloves give us a first look at their 2015/16 range
A first look at the snowboards in the Dinosaurs Will Die 2015/16 collection.
A first look and preview of the brand new line up for Jone Snowboards in 2015/16
Keep the wind and snow away from your grill with Airhole's 2015 2016 range.
Stronger bindings go forward into next season with a heavy hitting line up...
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