New York based company Owner Operator just released their new winter line. Being completely independent, owners Steven Kimura and Peter Sieper take care of all the bizz themselves, no marketing teams needed.

Everything's produced in the US, most of it just around the corner of the office. The world needs more of these brands, so go spend 'em dollahs on something with a meaning.

To make clear just how fun and games riding in Owner Operator gear is, Eric Messier and Gray Thompson from Warp Wave put together a little edit. You can never go wrong with some smooth 80s vibes, we're sold. Check their website for the rest of their stuff.

also:

Remember, if you don't do it this year, you'll be one year older when you do!