Henry Jackson is getting all of the action at ISPO 2015 over the next few days, but one interviewee stands heads and shoulder above the rest. Mike Olson of Lib Tech Snowboards, is one of snowboarding’s finest accolades, a legend in his own right with skills on a stick that’ll make you weep. We got the what up on Mt Weird from the man himself.
Born from the ashes of GNU snowboards, Lib Tech has been at the forefront of ecological design and cutting edge technology since the late 80’s. The name comes from when founder Mike Olson put cloth from a jumper into a skateboard prototype. When it came out of the press, it bore an uncanny resemblance to Valentino Liberace’s sparkly jumpers and a brand was born.
Their first born snowboard children all featured skeletons as the top graphic on the deck, the skeletons now adorn many a shred pirates bedroom like a work of art. The legendary snowboarder Jamie Lynn, who once rode their boards to victory, picked up where the skeletons left off and took up art duties on the snowboards.
Deeper Understanding Hypotheses are the name of the game with this technologically advanced stick that has more in common with an F1 car than a snowboard.