L1 have changed their brand name a tad due to their evolving line, and have dropped a new site where you can peep all their fine threads. Check some here...

"We have changed our name from L1 Outerwear to L1 Premium Goods this season," says L1's Knut Eliasen, "because we have started to focus on Mountain apparel, Street apparel, and Softgoods with our new collection."

Have a gander at the new L1 Premium Goods site, or sneak a quick look here. Photos: Bob Plumb

Flannel, baby.
Danny Larsen.
Sam Taxwood.
Dominic Wagner.
Anton Gunnarsson.