Electric is a global premium lifestyle brand with roots in southern California’s rich action sports and music culture. Electric’s approach, which is based around the core principles of style, quality and function, has earned the brand a solid fan base and a great reputation.
Founded in 2000 by Kip Arnette, Bruce Beach (could the founder of a surf company have a more suitable name?!) and Mike Carter, Electric have been making premium products for over a decade. Beginning in San Clemente, California Electric is now a global brand popular in the US of A, Europe, Australia and Japan.
They’ve got some truly unique items to look out for this year – so have a scroll!
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