Big step indeed for Electric this year, after changing the logo to a more modern and hype one, the Californian brand enters the world of watches! And like the rest of the 2014/2015 product range that you are about to discover, those are looking pretty dope. Smelling of premium, big time. Here is a selection of fine products we saw on their booth, and that goes from goggles and glasses, to cool accessories, collab limited edition wallets or key rings, to caps, bags, helmets and watches.
[part title="EG2 detail"]
The huge frame of the EG2 not only comes in a wide variety of colors, limited collabs and rider's signatures, but for 2015 a crazy looking interior sublimation on the foam will make you feel like you're in Hawaii when you put them on. Pretty cool idea!
The big novelty this year in the goggle range is the EG3. A frameless lens with a patented speed change system so less struggle when changing lens. Well frameless, not exactly, its just the lens covers the whole surface and gives you maximum visibility. The sizing of the frame is somewhere between the EG2 and the EG2.5.
[part title="EG3 lens"]
On this picture you can see the furrow going all around the frame of the new EG3, allowing you to change the lens in about 20 seconds. No pins on clicks, just put the nose indentation into the frame, and the rest goes in, as easy as this.
The EGB2S is a re-engineered spherical version of the EGB2 with enhanced fit characteristics. This goggle is geared for the all mountain snowboarder whether you are chasing backcountry powder or corduroy groomers. The EGB2S has optimum peripheral vision and is for both men and women. Note the return of the little trenches on the frame, like back in the days.
The EGV welcomes a cylindrical lens and has something we could call classic attached to it. For the avid all mountain or park/street rider. This wide frame has a classic retro look indeed, but with a re-engineered modern fit that has maximum peripheral vision. A special effort was made on the colorful and various straps. Weed or palm trees? Your guess!
[part title="Electric bags"]
The luggage range goes wider and wider every year, and goes from full on travel rollies to simple yet efficient backpacks. From the street to the slopes, most of them feature the essentials for a snowboarder: board carrier, full double straps, laptop sleeve, side pocket and sunglasses/goggle pocket.
[part title="Electric accessories 1"]
Electric also offers a wider range of accessories such as caps, and also a colorful selection of jackets/windstoppers, that you can take on and off the slopes. Long fit, urban style and a very nice finish, with a lot of attention to details.
[part title="Electric watches 1"]
So here we go! After many rumors and speculations, the Electric watches are coming out soon and can be classified as premium industry watches, with an aviator touch. This is a black and gold version of the so called FW02 Stainless watch, accompanied with a pair of new Golden AV2 shades for 2014/2015.
[part title="Electric mini shades"]
Also new for next season in the sunglasses range, the Dane is somewhat Electric's take on the classic writer frame. If Hemingway was a snowboarder, he would probably wear those. Or John Lennon for that matter. In the back, you can see the matching DW01 Nato watch, Nato standing for woven polyester band with contrast deco stitching. Custom molded pu band. Stainless steel solid link bracelet with double locking clasp.
[part title="Electric limited accessories"]
Pretty much everything on this picture is from a limited edition from a Electric and Repop collab range. A taupe/grey DW01watch, the new AV2 frame, and Electric/Repop collab key ring, wallet and belt.
[part title="Electric watches all"]
More! More! More! An overview of the watches range. From army look to super premium finish, everyone can find the one he/she always dreamed of. DW01, DW02, FW01, FW02, FW03, these are the names of the models, then they declines into different colors and bracelets: leather, stainless steel, PU and Nato.
[part title="Electric 3 watches"]
To go deeper into construction details of the watches, take a closer look at the FW03 Leather: 3 hand Japanese quartz, hours, minutes, seconds and date, 40mm surgical case, mineral domed crystal, anatomically positioned pull crown, 20ATM, 200 meters, custom leather band and custom stainless steel case, closure and branding. On the left, the DW02 PU, and at the back, the pimpin' Gold/Green SW03 Stainless Steel.
Check out our gear page for more freshness for 2014/2015!