Founded in a garage, like it seems most action sports companies are, Dragon Alliance came from the need of a company that provided the best product to the athletes that needed them, whilst still remaining connected to the core of snowboarding.
Whilst not initially coming to the goggle/snowboard market, founder Will Howard soon saw the potential in the snowboard market and began hunting down riders for his team and shops to distribute the goggles to the masses. With two snowboarding legends Jamie Lynn and Chris Roach on the first ever Dragon team roster, it wasn’t a surprise that Dragon took off quicker than a Finnish kid hitting a hip.
Fastforward a few years and you arrive at the present day. We took a tour round their stand at ISPO 2015 to see what the future holds for the Dragon.
(Hit left and right arrow keys to scroll)