Dinosaurs Will Die is a small rider-owned and operated snowboard brand that was founded in 2004 by Sean Genovese and Jeff Keenan in the hills surrounding Vancouver BC. Dinosaurs Will Die represented a means of breaking out of the cookie cutter mould that was a prominent part of the snowboard scene at the time.
With a DIY, punk rock approach and image – the name of the brand is shared with a popular NOFX song that deals with the homogenization of the music scene by major record labels – Dinosaurs Will Die are one of the most respected, truly core brands in the industry.
We stopped by their booth at ISPO 2015 to catch up with Sean and Jeff and take a look at their small but focused product offering for the 2015/2016 season.
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