ADIDAS SNOWBOARDING INTRODUCES THE BOOST (TM): TECHNOLOGY FOR ANY TERRAIN - Onboard Magazine

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ADIDAS SNOWBOARDING INTRODUCES THE BOOST (TM): TECHNOLOGY FOR ANY TERRAIN

For year two of their snowboard programme, adidas drop in with an all-new cushioning technology in their top-end boot offering – The BOOST (TM).

Here’s what we made of it when we featured the boots in our recent Product Guide:

adidas have been making footwear for over 60 years, so you can be sure they know a thing or two about keeping your feet sweet. Following their debut last season, this winter they drop a killer new premium model, the Boost, which they say revolutionises cushioning in shred sneakers. Their innovative Boost foam – that stuff looking like polystyrene – has been cooked up so it provides increased energy return, which improves edge-to-edge response, while still remaining super cushioned and comfy. It’s also three times more resistant to temperature change than regular EVA cushioning. Other pimp features include a Torsion System shank, dualzone speedlace, heat moldable liner with Merino wool, and Recco reflectors. 

€500.00

And this is the skinny from the brand themselves:

In our second season, we are proud to introduce a cushioning technology that will revolutionize snowboarding boots. The BOOST (TM) technology provides a springy and responsive cushioning to energize your riding with more efficiency and maximum comfort in any condition, on any terrain.

The BOOST (TM) boot offers endless energy return through an industry-first midsole material with dynamic edge-to-edge control and unsurpassed responsiveness. BOOST (TM) foam also lends an ultra-comfy ride that is 3X more resistant to temperature change than traditional EVA foam cushioning.

“The material itself is a solid granular TPU that is literally blown up and turned into thousands of small energy capsules. With their unique cell structure, these capsules store and unleash energy. It’s unrivaled by anything in the market. It’s truly unique to the snowboarding world.” – Mike Fox, adidas Snowboarding, Global Category Manager

NOMAD 2/3 : EN ROUTE

En Route is the second installment of the Nomad Series of films from adidas Snowboarding. It follows Kazu Kokubo, Eric Jackson and Louif Paradis as they take on different conditions in different terrain throughout the world wearing the BOOST (TM) snowboarding boot.

Check out the full En Route installment below:

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