Eiki and Halldor Helgason's board brand, Lobster Snowboards, mix up mellow and OTT graphics along with TBT technology and the ability to self-harm one of the new decks by hacking into the nose and tail. Check 'em out...

Lobster's more mild mannered range
Lobster have a board you can hack into the nose and tail of to shape whatever way you want. We saw one with a shaka, and here's Eiki Helgason chopping up another.
Lobster's dirty graphics