We continue our 2011/2012 product previews with Analog Clothing, Burton's core snowboard outerwear (and skate and surf apparel) brand. Their team has always been crazy good and currently includes style master Danny Davis (the man that travels with a sewing machine), Mikkel Bang, one of Norwegian's finest snowboarders and personalities and of course they support Canadian-snowboard-legend-turned-musician Trevor 'Trouble' Andrew, whose new album 'Dreams of a Troubled Man' is apparently dropping any day.

During ispo we had Greg Poissonnier of Analog Europe fame run us through the 2012 line and give us the lowdown on highlight pieces like the Danny Davis Signature jacket and pants, the super-tech Bounty jacket, the rad Summit Denim, and their best sellers, the Asset jacket and pant. As you can guess in the video they have a lot more of banging products so make sure to go to your local snowboard shop and check out more of their upcoming outerwear range. Please apologise the terrible sound quality, but we are too cheap to invest in proper film equipment. We hope the products will speak for themselves. Oh, and Greg of course, who used to be a French snowboarding force to reckon with.

Just as an fyi these guys make some fine streetwear pieces, t-shirts and boardshorts, too, the latter of which will make you stand out from all those Quikbong lunatics in the lineup. They won't make you surf better, and the Analog outerwear won't improve your snowboarding, but they will turn up the style to eleven. Trust us on that one!