You might remember the German online store from successul competitions like the WESC headphones and Urbanears competitions (both of which closed a long time ago). Now they sent us a press release about their website relaunch and a unique new feature of their web store:

They installed the first colour search that is based on an automatic calculation of similarity. What it means? You can pick your favourite colour and the tool lists all products in exactly this colour, no matter of outerwear, t-shirt or shoes. This is colour coordination turned super simple. But without further ado check it out yourself!

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