That’s It. That’s All, the groundbreaking snowboard film produced by Brain Farm wins both “Best Overall Film" and “Best Cinematography," while snowboarder Travis Rice awarded “Athlete of the Year" at the X-Dance Action Sports Film Festival held in Salt Lake City, UT.
The panel made up of filmmakers, athletes and entertainment executives awarded That’s It, That’s All. from a pool of 35 of the finest films in adventure and action sports screened throughout the four-day event.
"That’s It, That’s All has made an impact on the industry that cannot be ignored," says Brian Wimmer, founder and director of the X-Dance Action Sports Film Festival. “It has all of the components; cinematography, editing, soundtrack, action and just enough story to completely raise the bar."
In an attempt to push the progression of action sports films, That’s It, That’s All looks beyond the status quo with a mix of athleticism and production quality. For two years, producers Curt Morgan and Rice traveled the world in search of conditions that capture the essence of snowboarding. This quest took the riders to New Zealand, Japan, Germany, Canada, Valdez, AK, Jackson Hole, WY and Mammoth, CA. Using the features found in these locations, Rice began inventing new tricks including the first landing of a double backside rodeo 1080 (spinning three times, while going through 2 inversions).
“Tonight is all about thanking my friends, family and Quiksilver and Red Bull, who helped to make this happen. I really want to thank my mom for helping me out, so that I can concentrate of snowboarding," Rice humbly adds. “Receiving official validation from our peers in both filmmaking and fellow athletes with these awards in a year that featured so many really solid projects is incredibly humbling. We’re already looking for ways to top this, so get ready!"
Using a dozen state of the art cameras including the Wescam 35 and Cineflex HD, the producers created a visual snowboard film that redefines the genre. That’s It, That’s All includes the most unique footage ever shot of Travis Rice, Mark Landvik, Nicolas Müller, Terje Håkonsen, Jeremy Jones, John Jackson, Pat Moore, Scotty Lago, Bryan Iguchi, Kyle Clancy, Jake Blauvelt, Danny Kass and many more. There are many ‘firsts’ in the film including the first landed attempts at a handful of tricks, first time in locations and the first full, professional quality HD core snowboard film.