Swatch, the world-renown Swiss watch brand, becomes the first premium partner of the freestyle snowboard initiative, Ticket To Ride (TTR) World Snowboard Tour for season 2006-2007.

Within the strategic partnership, Swatch will present the TTR Ranking List of Men and Women on the official TTR website The TTR Ranking List creates week-by-week drama as riders compete worldwide with the ultimate aim to be crowned TTR World Snowboard Tour Champion.

"Being one of the first sponsors in snowboarding, Swatch is proud to be TTR’s partner for the upcoming year. Swatch believes in top class snowboarding performances through big events and local activities," said Klaus-Peter Mager of Swatch Group.

"The Ticket To Ride World Snowboard Tour is, without doubt, the biggest accumulation of independent snowboard events in the world. As our partner Swatch, a global and youth-driven brand, will make TTR’s mission even stronger," said Drew Stevenson, C.E.O., Ticket To Ride World Snowboard Tour.