Photos by Sami Tuoriniemi
When you ask someone what the Air + Style is, their answer will depend a lot on their age. Since making its debut in 1994 it’s undergone more overhauls than the Spider-Man film series and Joan Collins’ face combined.
What began as a one-off event in Austria has grown into a global series, occasionally incorporating other sports (skateboarding, motocross) and changing owners (current boss Shaun White bought the controlling interest in 2014). All the while, the snowboarding has progressed; where once a stylish shifty back 1 could get you the win (as was the case for David Benedek in 2002), now it’s triples all the way.
“Joining with FIS is an important step for Air + Style Beijing” – Shaun White
Despite the shifting sands, the name continues to ring out as one of the most important events (or as is the case these days, series of events) in competitive snowboarding – even if it still appears on Facebook as a ‘Concert Tour’…
Here’s what’s happening in 2017/18: