Winter comes early this year with the introduction of a brand new snow sport and music event, Freesports on 4 FREEZE sponsored by LG.
From the 23-26th October, 2008 Battersea Power Station in London will be transformed into a real life ski resort featuring the biggest real snow jump ever made in the UK with a live music line up to match.
The World’s best snowboarders and skiers will descend on the banks of the River Thames to take part in the highest profile snow and music festival ever seen in the UK. The focal point of the event is the 17m table top real snow jump created for the LG London Big Air Event, part of the LG FIS (International Ski Federation) World Cup, which will kick off the Northern Hemisphere Winter season in serious style. While this event is for snowboarders there will also be some amazing skiing action. The run down of events is as follows:
The LG London Big Air is a leg of the LG FIS World Cup for snowboarders and as such attracts the biggest names in the World of snowboarding. Past competitors include Air and Style winner Stefan Gimpl, Iikka Backstrom and David Benedek, one of the most innovative riders in the World. All the riders will be fighting for $25,000 and vital ratings points in their goal to become World Champions. The LG London Big Air is the only chance to see snowboarders of this quality in the UK.
In a bid to give the UK’s home grown talent an opportunity to challenge the Worlds best, FREEZE will hold a British Championship with the top performers gaining precious FIS points enabling them to compete in the main event, The LG London Big Air.
The final event is International Invitational-Grass-Roots Air Bag Finals. This format really brings the event to a grass roots level and sees skiers and snowboarders launching off the jump onto a huge inflatable bag, thus enabling competitors to practice technical and difficult tricks without the fear of injury.
Whilst the sports events are more than enough to keep you entertained there is so much more on offer at Freesports on 4 FREEZE sponsored by LG. After all the sports are completed attentions will turn to the giant 10,000 capacity Kayam tent hosting the best live music on offer in the UK. Music acts are to be announced but expect household names rocking out the best in contemporary music.
Elsewhere on the music front there will be genuine après ski bars bringing the real feel of the mountains to England rather than the English going to the alps. We’re talking about conga lines, steine beers, vin chaud all to the sounds of genuine Alpine party DJ’s brought in from the top resorts of Europe. Think Morris bar in Val d’Isere, Ice Bar in Mayrhofen, Krazy Kangaroo in St Anton and that’s what we’re talking about.
Relentless Energy Drink will also be there creating their own style of mountain party serving big beats and their own range of cocktails including RV’s (Relentless Vodka’s) and the famous Gin and Juiced.
Other attractions will include a genuine ski village with shops lining the main resort ‘high street’ where you’ll be able to pick up bargains from last year and check out the latest kit about to hit the slopes. Finally look out for the Natives stand where you’ll be able to have a last chance at finding work for the upcoming season abroad. With all this going on there is absolutely no reason to miss out on the only pre season event in the UK.