Published in Onboard Magazine Issue 120, February 2011
Ask the Expert
Not that this Bavarian shredder is any more aware of his image than any other pros out there, it’s just he’s one of the increasing number of riders that’s bombarded the internets with some fi ne footage. As we noted last month, it’s something of a trend right now as there’s more rippers than ever, but fewer movie productions. We asked Marco for his advice should you also want to share your shred with the rest of the global village.
When did you actually launch your website and what pushed you to do so?
After a successful season in 2007 I had a lot of coverage in the media. So Red Bull came up with the idea of doing my own website so everyone could easily get more information about me. I try to update it frequently so the people who are interested know what I’m currently up to.
How do you make the most of new media to put your presence out there?
The web has become very important to stay close to the customer in general. Especially Facebook is the channel where brands try to reach their customers and riders try to reach their ‘fans’ with their latest clips. But as well pages like onboardmag.com are very important as they are more
selective and directly appeal to the snowboard branch. It’s always good to appear in clips which are shown on such a website!
How about the ‘Smolla Winch Week-end’ you posted on Youtube? What kind of feedback did you get?
I was impressed how many people talked to me about that. It was shortly after my comeback from 2 torn ACLs so I was really glad to see that people were fi nally taking notice of me again! The whole project was really fun and productive and I think most of the viewers liked the output, too.
Does it ever interfere with the stuff you shoot for Isenseven?
Not really. This year I’m actually going to fi lm a lot with my friend Elias Elhardt. We are posting well-produced snowboard clips – from foggy slope runs to perfect powder days – fi lmed and edited by Maurino Castelani (former Pirates filmer who will follow us all season) at www.elias-friends.com
Do you use other types of media to put your footage out there?
Sometimes I post a clip on Facebook or on my website and I’ve got a blog at redbull.at. But I prefer to just go snowboarding and let photographers and fi lmers take care of publishing the footage.
What advice would you give to people who want to put their footage up? Create a blog? Post stuff on Youtube, Mpora and such?
Blogs and youtube are definitely a good way to reach people. But it’s hard to make people watch your stuff as there are so many people uploading stuff that is not really exciting. So select your footage and only post things that will make people want to see more of you! Don’t just copy everything you see in the movies but try to come up with your own ideas! That’s going to convince people a lot more!
Field Notes with Tyler Chorlton
This month, Tyler Chorlton risks his health at the forefront of snowboard news reporting. Over to you Tyler…
Ya man, to the bone. Down here with the guys from Rip Curl doing some kind of product launch… That’ll leave me enough time to explain you what I’ve been up to in the last two weeks… Shit’s been all over the place.
Let’s start with the lovely visit from Matt Georges, CoinCoin, Valérian Ducourtil and the Serge to my home town, Soldeu. We somehow managed to time it with the busiest Spanish weekend of the year for our new shop ‘Slidewayz’, so while the guys scoped and shaped spots I worked in the shop. Then they would call me when it was ready and I’d head up, kill the spot in a few hits then get back to work, son!
A few days later it rained and that was pretty much the end of that, but we did good considering the shnizzle. Then in amongst the madness we had a huge opening party in Nemo bar to celebrate the opening of Slidewayz and Nemo in El Tarter, it was insane how many chicks showed up! Like over
Then those guys hit the road so a few days later The Method homies decided to come up and party their nut sacks off again in Nemo bar for pretty
much the last Pirate premiere of season we had going on. Epic times! We even busted out a gnarrrr vid even though the conditions were whack attack….
So right now we’ve got the entirety of Rip Curl in town for their product launch hence me writing this after a huge night, still drunk, sat alone in the
shop. We sent that shit…
Oh! And I’m on Electric now! So stoked you don’t even know, cuz. Now I’m gonna take care of this epic soon-to-behangover.
Sent from my phone
Oakley Air&Style Contest in Beijing
Seb Toutant returned to an Air&Style event with a point to prove after last year’s gig in Innsbruck, and – we’d imagine – a fair bit of angst as well after his terrible slam… Well, the kid can surely handle the pressure and his strong mentality and insane skills saw him top of the pile in China, which boosted him to third place in the TTR… Before moving on to the next Air&Style events (in Innsbruck, Feb 5th, and Munich the week later), we caught up with the French-Canadian slayer…
What the hell happened on Jump 1 of the Final at Air&Style Bejing?
Haha! Well the set up was so icy and so hard to ride. I tried my Cab 1260 double cork and I slipped off the take-off.
How did you manage to re-focus after that slam to pull the knockout Cab double 12?
I knew I had to put down this Cab 1260 double cork to win the event and I was trying not to think about my previous run, and it worked out good!
In the live blog we did of the event, when your last jump was ‘only’ a back 10 double, we said: “perfect back 10 double so you fi gure he’s got nothing more in the can than the Cab 12 dub and is content to let the others have the stress. Understandable really.” Do you think that’s a fair comment?
Yes, I knew that I couldn’t do the Cab 1260 double cork any better and my score was really good and I felt that it was a good way to end up my night with the BS 1080 double cork.
How many places did you climb on the TTR ranking after this win?
I think I’m in 3rd place on TTR right now! That’s good, but it will be hard to stay up there.
Was the TTR a priority for you this season from the beginning? Or is it becoming one now?
This year I’m trying to do as many TTR as I can, and the Dew Tour. If I can be in the top 5 TTR at the end of the season with good results at Dew Tour, I’ll be stoked for sure. I will try to fi lm a video part as well.
How much money should we put on you winning the TTR title this year?
Hahaha! That’s your call! I’ll try to do my best and have fun like always.
Where was this and how did it happen?
Hehe, this was in Ljubljana. The Red Bull guys told me that I had to be at some restaurant to meet them but they wouldn’t tell me what it was about. So I thought it has to be mega-lame if they didn’t want to tell me. But then we went there and it was sick – they called me on stage and showed the movie we shot, Double Air, where I jumped over a snowcat. It was really cool.
If you’d have to pick one of these girls for a game of Scrabble, which one would it be?
The one on my right, Barbara. She is even more smoking in real life.
Be honest: does winning contests help with girls?
I don’t know. It helps with some things, but I think girls are not attracted just by that fact.
What’s your favourite chat-up line? Or the cheesiest one for that matter…
Ahh, that’s never really my style. I talk so much shit anyways that meeting up is not really a problem. I think it is more like just to try to be yourself and be normal.
Which rider would you say is the best at chatting up the girls?
Hmm…. Kim Rune Hansen.
Snowboard Gear 2011/2012
ISPO is like a second Christmas for all of us editors, with free booze, free gear and free dancing girls. Hang on, that was before the economic crisis struck. Damn you, crisis! Anyway, for your eyes only, here’s just some of the goodness brands are secretly cooking up for the 2011/12 season.
These are one of the product highlights of this winter even though these are all about looking good at the bar… WESC launches a fi rst line of killer urban shoes. Slick!
The hype from Electric comes from a new goggle mixing the EGB and the EG1: meet the EGB2. Other stuff in the mixer is a Peter Line series, and a co-op with Volcom.
Check the up and coming B-Pro Series C2 BTX for girls, which comes in sizes 146, 149, 152, 155.
4. vON ZIPPER
The FishBowl (John Jackson’s model shown here) will be the fattest goggle on the market. Other highlights from the brand include a Bob Marley colab on several goggles in the range, as well as a Smoke collection and the Shift Into Neutral (eco) with recycled padding and a bamboo strap.
Brand new to the Nixon range is The Riot. It comes in 3 colorways (Navy, Black and Steel), and is inspired by a guitar amp.
The award-winning Devun Pro series once again represents the pinnacle of DC’s snowboard line. It features a true twin tip shape with 2mm Anti-Camber, and it comes in sizes 154, 157, 162.
The French brand presents this all-mountain board designed by Tyler Chorlton, called the TC, and best suited to riders whose boot size is between 43 & 45 (9-11.5 US). It’ll be available as a 159 wide and 159 wide with rocker.
Taking inspiration from their wetsuits, the design team at Quiksilver adapted the famous Cypher to the snow and developed the Pinnacle, complete with chest pocket, cuts, fastening systems and more…
Here we have the signature line of legendary freerider Jeremy Jones. Jeremy sat down with O’Neill’s designers and the result is a three-product offering of a down jacket, a 3 layer stretch jacket, and this two layer jacket (pictured) on which he has worked with artist Mike Ennen.
Next year’s JP Walker gear boasts a bad ass look, with the bright orange Shiloh jacket, the camo Blahzay cargo pants (both coming in 10,000mm), and the rather irie JP Walker boots. Booya!
The Polish board brand’s Code model has been designed for the deepest powder, highest mountains, biggest cliffs and wildest extremes. It comes in 147, 152,157, and 163.
The Greed jacket is made of a 10/5k microporus material, and comes with a super effi cient insulation system.
The Totally FK’n Awesome! (155 featured) is a new model for season 2011/2012. These hybrid camber boards were built to manhandle each and every feature of Mother Nature’s great mountainous terrain. Available in 153,155, 157,189, 161.
Gigi’s binding of choice is the upgraded version of one of Union’s top models – the Contact. The Contact Pro version is not only lighter, but also has a carbon injected baseplate, which makes it even tougher.
Three years in the making, the developers at K2 brought it all to this lightweight, bamboo cored backcountry tool, dubbed the Panoramic.
This new line is dedicated to hardcore shredders, and will be distributed exclusively in specialized stores.
Not only famous for making goggles now (the top of the range I/0 on show here), Smith also crafts some fi ne helmets, including the Maze – the lightest helmet on the market. Ear pads are compatible with Skullcandy’s optional Drop In audio system.
18. BOND & WEEKEND
These twinned brands are pushing the envelope again with Bond bringing the Hudson Jacket and Compound Pants (10k waterproofing/breathability with insulation); and Weekend dropping the Comfort Cruiser 154 (coming also in 148 and 157), which is available in regular camber or rocker versions.
The Olympic champion Torah Bright will be rocking this stuff next winter: a bomber-inspired down jacket, 100% polyester micro twill, crammed with all the features you could ever need.
Here’s the well turned out New Balance/ 686 speedlace boot in cyan. As for outerwear, a fi ne example of their technology could be this women’s
outfit – the Reserved Avalon Insulated Jacket and the Reserved Secret Softshell pant.
Playful and forgiving, the Feelbetter doesn’t have that name for nothing. Bataleon have introduced this women’s model as a Les Ettes colab, and this twin shaped board comes in 143, 146, 149 and 152.
These damn good hoodies include an audio system in a total new way, and they go by the name of The Wired Series.
The badass board in Rossignol’s line next year is certainly this boy right here – the Jibsaw MagTek, illustrated by London activists 2sickbastards. Rocker and MagneTraction are on the program, and sizes are 153, 155, 157, 159, 158 mid-wide and 160 mid-wide.