Thursday 4th October, PURPLE YEAHH, a 16mm snowboard freedom collage kicked off in Zurich with the first premiere. It held place in the Rote Fabrik, where people from all over gathered and celebrated the movie for the movie's sake.

It started with a Canvas Exhibition in the gallery, where riders, friends and industry got together to have a bite from the buffet, a beer and a chat. Even the involved music artists where there, music astronaut Konie flew in from Stockholm. Surprisingly, lots of people showed up dressed in Purple.

You could smell it a bit in the air, everyone's got a bit nervous, as even the riders didn't have a clue, what to expect. As the whole crew entered the stage, Rider Awards had been given out, a spontaneous fueled Chris Kröll interferred with some hype-up speaches, the crew and a crowd of 500 people were more than ready to watch YEAHH PRODUCTIONS second launch.

You want to know how the atmosphere was, who had the standout parts, what moments the crowd reacted, or how it was.... The Intro took everyone to huge cheers, Tyler Chorlton bounced on the screen, and latest after Cheryl Maas's part, the crowd was definetely hooked, and PURPLE YEAHH took them through a journey of riding, musicians and art.

Cheers, oohs and ahhs, laughter, tension, and the crowd celebrated what they love probably the most: snowboarding and their life around it.

Credit: Martin L.

WESTBEACH PRESENTS THE PURPLE YEAHH PREMIERE TOUR

OCTOBER 19 BASEL @ SCHIFF

OCTOBER 19 ZAGREB/CROATIA @ DRUGI OTOK

OCTOBER 27 LES DEUX ALPES/ FRANCE @ AVALANCHE

OCTOBER 27 SAAS FEE/SWITZERLAND @ LIVINGROOM

NOVEMBER 3 INNSBRUCK @ BLUECHIP

NOVEMBER 3 VEVEY @ 5 EME

NOVEMBER 10 PLACE TBC @ CHUR/SWITZERLAND

NOVEMBER 16 FLIMS @ KLUPP

NOVEMBER 17 BRUNNEN @ EL DIABOLO

DECEMBER 8 WINTERTHUR @ SALZHAUS

DECEMBER 14 ST. MORITZ @ BONAPARTE

DECEMBER 15 BERN @ GASKESSEL (STYLES PARTY)

DATES STILL TO BE ANNOUNCED:

AMSTERDAM ANDORRA NEW YORK LONDON

More info at Yeahh Productions.

And check out the Purple Yeahh teaser while you're here.