Check out eleven.ch the new winter-site is up and running with a few extra features still in the works. Everything’s new and there’s lots to explore, but see for yourselves. Click the eleven snowboard team section and check out profiles of our riders. Video-footage to follow, but in the meantime we put some together for you on the eleventube.
But it’s not just on our site there’s news on the team. Our riders are just as active putting together their own sites. Check out ruffrokk.com and andreas arn, dominik bertschart, david bertschinger & homies will make sure you don’t forget that hip-hip aint dead.
Some understatement please? For all of you that ain’t down with bling-bling & co. we herewith present you some highlights of our EL11.08 line. Fuctionality in it’s purest form, at first glance inconspicious, at closer inspection you will discover lots of multicolor threads giving it a unique look.
The EL11.08 outerwear collection is available in the colours black, anthracite, seashell and heather grey. check out all products in detail in the EL11.08 section. on our site. Complete list of retailers in the where to buy section.
Behind The Scenes
After we spent the last few weeks working on the site, here you go with a short recap on how such things evolve here at eleven:
As it goes for pretty much everything we do, the first thing we look at when facing a new mission is our collection. this year it’s all about the 4 different lines and their unique farbrics, so the first thing we work on is finding the best way to communicate this through our site. visually the retailer sales guide set the direction so while our designers work on background graphics icon-designs etc. we spend some time going through the actual site deciding which segments we want put some extra efforts in and if the skeletal structure still is up to the marks of user-friendlyness. for this year we decided to further improve the navigation in the products section as well to further develop the team site. so while we’re working on graphics, eleven teamshredder and web nerd munzli is burning the midnight oil getting the necessary programming work done. he is also the one assuring we’re always up to speed with the latest technical innovations. so as soon as the structure is done, background and windows are designed every image needs to be edited and converted and all product must be linked with the relevant informations. the larger the collection, the more work. parallel to this we also prepare all the other information, kick our rider’s asses so that they send profiles and images, put together shoplists and so on. so the site constanty evolves and arises and as soon as the pieces are assembled, just as a jigsaw-puzzle, we replace the old one with the new face.
Make sure you don’t miss the next sample-sale coming up next week (24th to 27th october 07) at toni molkerei in Zurich.
See more on the eleven website.