They say great things come in small packages and to those who wait. Well, it’s worth taking a stroll on the main shopping street Rue du Docteur Paccard in Chamonix and along the way you will see a perfect little shop for all your streetwear and outerwear needs.

That’s because Nikita have introduced a new concept store right in the heart of town. Built on the philosophy of the brand, the lifestyle of the Nikita girl and offering a varied product range, a lovely dollop of Nikitaness has hit Chamonix.

Built around a special co-operation between Nikita and a local retailer, the compact 40 metre square shop will provide snow bunnies and hopefully loads of gift buying boyfriends with a damn fine choice of Nikita streetwear and outerwear to see them through the seasons.

On 12th December, cunningly tied in with Nikita’s bi-annual Nikita sales meeting, Runar Omarsson, GM / Moral Support at Nikita christened the store with a mulled wine and champagne filled opening party to celebrate this new venture! Needless to say, everyone had a good time.

“We are super excited to have a Nikita store in Chamonix. We have great memories of snowboarding there and look forward to having a brand new excuse to visit Chamonix more often." – Runar Omarsson, Nikita Clothing GM / Moral Support

Check out the photos of the new shop and get yourself down there!

Address: Nikita Store 204 Rue Du Dr. Paccard 74400 Chamonix-Mont Blanc France Tel: +33 450558889