First NEW ERA flagship store in Germany was opened in Berlin

As if it was in the need for another trendy highlight, Berlin just joined seven cities worldwide (for example New York Ciy and London) and became the first Germany city with an NEW ERA flagship store! But that’s not even enough – the store in Berlin Mitte next to Hackesche Markt also sports the widest range of New Era products worldwide! On more than 250 m2 and two floors you can shop classic sports, urban street styles and even a wide range of New Era t shirts – preview for the long expected apparel collection. And there’s also loads of special stuff like special editions with Marvel and DC comics or the high-end fashion line EK (named after German founder Ehrhardt Koch)

Check it out yourself: Spandauer Brücke 7, 10178 Berlin