The duders at Andorra's premium shred-shop dropped us a line about their haps, including their new TV ad. Owned by pro skier Peter Kaplansky, and pro snowboarders Tyler Chorlton and Sam Tellwright, Loaded is in Soldeu, Andorra and is the bomb. Over to Pete. Loaded >>

Andorra Television produced this add for Me, Ty and Sam - it's siiiick!

We're proud to announce our 2008 2009 pro team - Snowboard: Tyler Chorlton (Bataleon), Martin Bisi (O-Matic), Pepe Sanchez (DC), Suray Fernandez (Roxy), David Lopez - Mateus (Rome), Uri Askin (Bataleon ltd project), Romain Minginette (Salomon), Marlin Balfour (Atomic) and Jamie Phillps. Pro freestyle team, Peter Kaplansky (Atomic), Robert Lindsay (Atomic) Snowskate: Sam Tellwright.

New for this season is the introduction of freestyle ski (with armada and atomic) snowskates from Artec, snowskate shoes from Vans, kidswear from Hydroponic.

Labelwise, new for 2008 2009, we've introduced Pow gloves, Rome, Libtech, Nixon, WeSc, Adio, Nomis outerwear, O-Matic, Airblaster, Elm, Coal, Defcon, Waxx underwear and Breakfast underwear and Hero pro wide angle cameras, and onboard core shop incentive

This is the 11th year of Loaded core shop, founded in 1997 by Peter Kaplansky.