Liquid Boardwear has launched its Sponsorship Program. Here’s the chance for up and coming riders to finally get what’s due. The concept is really quite simple: upload your footage and the strongest AM riders get sponsored.

Jeff Meyer, pro rider for Liquid Boardwear, will analyze, scrutinize and pick through the footage determining who joins Liquid and who does not. “We support up and coming riders: come one, come all, pow turns, cliff drops, park lines, rail attacks, if you have style and want some recognition we’re interested," he says.

The process is simple. Go to, click on the team section and follow the instractions to upload your videos and photos. Riders will be selected in the coming weeks, so that they’ll be fully dressed when the snow really starts to fly.