Seattle, Washington - It may seem that summer is still going strong here in the northern hemisphere, but old man winter is just around the corner and while most of us are out enjoying the sunshine, surfing, skating, golfing and lounging at the beach, the latest in K2 technology is hitting dealers around the world and the all new K2 Snowboarding website,, is hitting the world wide web. Featuring three new K2 Rocker models, the all-new Earth Conscious Construction on the “0" snowboard, the next generation of Auto binding technology, the first comprehensive absorption system ever with Harshmellow technology and that’s only the icing on the cake!

2008 marks our 21st birthday and the new product lineup is better than ever. Introducing three new unique Rocker boards, each catering to a different style of riding with the powder bound Gyrator, the All-Terrain Rocker featured on Wille Yli-Luoma’s all-new Turbo Dream and the Jib Rocker on the LTD. Edition WWW and ladies VVV models. Winning a Snowboard Magazines Platinum Pick in 2007, Auto binding technology returns this season with two new models; the Auto Ever featuring the new Airlock Highback and Auto Agogo for the ladies. The K2 Access System makes its way to our freestyle driven boots, the Darko Access and the new Affair Access, allowing riders to precisely control the boot liners ankle support and heel hold on-the-fly from the outside of the boot.

Check out the K2 Pros “Day in the Life" updates, join the K2 Community and view the latest snowboard videos and news from around the world. Use the all-new boardfinder to find that dream K2 set-up and check behind the scenes photos and footage of the 2008 Ad Campaign. Tell us how you’re helping mother earth and win the new Earth Conscious “0" Snowboard. Better yet, just go to the site.