Jonaven Moore will take on the steeps and deeps this winter with Jones Snowboards. The legendary Canadian snowboarder has been at the forefront of all-mountain riding for over 15 years, but continues to progress big mountain snowboarding from his home in British Columbia to the jagged peaks of Alaska. Jones Snowboards is thrilled to have Moore’s expertise in developing and pushing the limits of the boards, which will arrive in stores fall 2010.
“Jonaven is not only one of my favorite people to go into the mountains with, but also a rider that pushes my riding. He’s an obvious match for Jones," says Jeremy Jones, Owner of Jones Snowboards. “To have his high level of riding representing the brand and his invaluable insight in designing the boards is an incredible honor."
Jones Snowboards will introduce four models in the brand’s inaugural season. Moore will be instrumental in helping to design and extensively testing the brand’s preeminent all-mountain, powder and split boards. A start in the freestyle world at age 10 with halfpipe and boardercross wins is still evident today in Standard, Absinthe and Teton Gravity Research films where Moore’s style seamlessly fuses freestyle with big mountain terrain.
“Most freeride snowboards are either way too heavy to truly perform or are so light-duty that I need to bring replacements for them on a trip," says Jonaven Moore. “Jeremy has drive and skill like few other people, so being invited to join a team that would focus on building boards for the mountains is a no-brainer. It’s an amazing opportunity to design both a solid board with Jones and a high-performance split-version."
For the last few years, Moore, like Jones, has spent more and more time hiking around on his own steam in the mountains. This winter Moore is focusing almost all of his time on snow for the filming of Deeper. He’ll be travelling deep into British Columbia’s backcountry between Squamish and Whistler on the west end, and Revelstoke and the Rockies to the east. Jones boards will be tested extensively by the team in Alaska this spring.
With prototypes already in production, Jones Snowboards will make their first appearance at SIA and ISPO in January 2010. Expect worldwide distribution starting in the 2010-2011 winter season. Learn more about Jones Snowboards at jonessnowboards.com .
Preview Deeper now at TetonGravity.com.