One of our favourite riders on spaceship Earth, Gigi Rüf, has launched his own snowboard brand - Slash Snowboards - that'll be available in stores from autumn 2012. Peep more...
Slash by Gigi is being produced by the homies at Nidecker, the dudes who're also producing ex-stablemates DCP, JP Solberg and Romain de Marchi's YES Snowboards, not to mention Jones Snowboards and Antti Autti's A+ sticks.
In addition to obviously having himself on the team, Gigi's recruited all-round dominator Johnnie Paxson to be his first crewmate. Both will have pro models and there'll be a further two sticks in the year 1 range too.
Our German ed had a razz around one that 'rode amazing' at the Shops 1st Try board test, adding that "it was certainly on the more 'performance side' of boards that'd be great for the backcountry and great for Gigi's style of riding."
We'll have a good old sniff around Slash and many more brands new wares at ISPO, which kicks off this Sunday, so keep an eye out for our inevitable product overload here starting then.