Volcom is proud to announce that Gigi Rüf will be rocking Volcom outerwear and riding Volcom snowboards for the 2008/2009 season and beyond.

Gigi has been a part of the Volcom family for more than 15 years. The young Austrian made his first trip to Volcom when he was just 12 years old. At that time Volcom Art Director, Ethan Anderson sent Gigi home with a hand made Volcom card. In the card EA wrote “Christian aka Gigi - Thank you for coming to America and hanging out. You rule. You are the future keep it up. Ethan". The future is now.

Gigi is on top of the snowboarding world. At the end of this past season he ranked in the top 10 of Transworld Business’ Exposure Meter and was also in the top 10 in Snowboarders Rider of the Year issue. To see Gigi in motion check any one of his multiple video parts including the opener of Absinthe’s latest release Ready and Pirate Movie Productions Overseas. The loop jib is a must see.

There have been few riders over the years whose riding style, technical ability, fluidity and creativity come together as perfection. Gigi is one of those few, watching him ride is always exciting and inspiring as he opens up new lines with an uncanny mountain sense. It must be instinct, considering his roots run deep in the heart of the Alps.

"Gigi has a timeless style, creative mind, and unbelievable personality. We are really excited to see what the future holds." – Billy Anderson, Volcom Snow Brand Manager

"Gigi has been a part of the Volcom family since the beginning and I'm really stoked to see him now 100% Volcom Snowboarding. This is a major plus for the company and very motivating as we plan for the future. Yea Gigi!" – Richard Woolcott, Volcom CEO

More about Gigi on the Volcom site.