First Contest of the Freeride World Tour: Nissan Mammoth Challenge, 22 to 26 January 2008 - Onboard Magazine

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First Contest of the Freeride World Tour: Nissan Mammoth Challenge, 22 to 26 January 2008

Mammoth – Sochi – The Alps – Tignes – Verbier

56 male and female skiers and snowboarders are soon to take part in the Freeride World Tour on the gruelling McGee Mountain in Mammoth Mountain, California, Wednesday 23 January. Freeride World Tour organisers are also proud to announce a new partnership with outdoor industry leader The North Face. The brand will be supporting the Nissan Mammoth Challenge as well as well as two other events on the Tour; the Nissan Russian Adventure in Krasnaya Polyana / Sochi (Russia) and the Freeride de Tignes (France).

Mammoth Mountain in California is the home town of legendary snowboarder Steve Klassen – 5-times winner of the Verbier Xtreme. Steve Klassen is also event coordinator for this first Freeride World Tour guaranteeing a world class event for riders, public and media on the challenging McGee Mountain, 10 871 feet / 3313 metres above sea level.

This is the first time a freeride contest has been held on the McGee, located about 10 km south of the resort Mammoth Mountain. The average steepness of the McGee Mountain slopes is around 35 degrees. The run is long and demanding for the riders with 1000 vertical metres of descent. It has a natural quarterpipe which runs about half the length of the mountain and features numerous lips, gullies and jumps.

Fresh snow reports from Mammoth Mountain promise great conditions for the Nissan Mammoth Challenge. Klassen reports that the snow is filling in nicely on the McGee and there are many challenging lines to be seen.

A week before the World Tour starts, freeriders from all over the world will compete in the pre-qualifying round of the Mammoth Open on 14 January, with the first round of the Freeride Qualifying Series Nissan Mammoth Quest from 15 – 17 January. Hundreds of skiers and snowboarders have already applied for the Open contest. The top 5 men and top 2 women will join the 76 riders from the Quest where 30 male and 8 female skiers and snowboarders will battle for the top three positions in each discipline in order to take part in the World Tour, the Nissan Mammoth Challenge one week later.

The Freeride World Tour has just launched its new website which will rapidly expand once the tour starts with updated news, pictures, videos, athlete profiles, results and information about the Tour. The site will become a portal for freeriders and ski and snowboard addicts in general.

The North Face partnership
The Freeride World Tour is proud to officially announce its partnership with leading brand The North Face for three events in Mammoth (USA), Sochi (Russia) and Tignes (France).
“The Freeride World Tour is the preeminent ski and snowboard event around the world,” said Joe Flannery, Vice President of Marketing for The North Face. “The incredible organization and history, now with a U.S. component, makes it a perfect fit for The North Face and our athletes.”
Nicolas Hale-Woods – FWT founder and organiser comments: “I am very enthusiastic about the partnership between the Freeride World Tour and The North Face as this is a concrete sign that major industry players are ready and keen to associate their image with our events. We will do our utmost to fulfill the expectations riders and partners have put in our hands, and are commited to making the first Freeride World Tour a reality”.

The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers.

Check out news, updates, photos, riders’ and events’ information on the newly launched website: www.freerideworldtour.com

Partners: the partners of the Freeride World Tour events are:
Nissan, O’Neill, Swatch, The North Face, Verbier, Tignes, Mammoth, Scott and Da Kine.

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