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For the first time ever, NEFF, based in California, unveils a unique new pop-up retail experience in Berlin’s Mitte district in Germany.

It is located in Berlin’s Streetwear shopping district at Oranienburger Strasse 8, 10178. The store features the brand’s most popular headwear, apparel and accessory collections, including exclusive product.

On December 4th, 2014, the pop-up shop will launch its opening with a live in-store DJ performance, free drinks, and giveaways. The NEFF shop will continue to host special events and in store activations throughout the winter- be sure to be on the look out for event news!

NEFF is excited to open their first-ever pop-up, NEFF LAND, in the heart of Berlin – the #FOREVERFUN hot spot. The brand’s primary objective is to showcase a variety of NEFF products from all categories.

NEFF is known for their fun and unique product offering, which will most definitely be featured in store.

Get prepared for a well merchandised assortment of gear ranging from headwear and apparel to snow wear. Be sure to stop by to check out NEFF’s exclusive Disney Villains Collaboration! For more information on the NEFF LAND Pop Up Shop Berlin and in store events, visit www.neffheadwear.com or follow them on social media- Instagram: @neffheadwear FB: www.facebook.com/neffheadwear