At the 8th edition of the social project CHILL in Austria around 40 kids are learning how to snowboard under the supervision of experienced instructors and voluntary helpers from Burton. Jake Burton Carpenter and Donna Carpenter established CHILL in 1995, as a project dedicated to underserved kids who get the chance to flee from their everyday life and experience something new.
Also in and around Innsbruck there are children who face more challenges growing up than their friends. “CHILL is a matter of personal importance to all of us," says Hermann Kapferer, General Manager of Burton Europe. “We are very proud to organize this great project for the eighth time already. We provide disadvantaged children the chance to learn how to snowboard, to try something new, to have a personal sense of achievement, and to make their own experiences on the mountain."
Despite living in the mountains, most CHILL participants have not yet had the chance to participate in winter sports. On three Saturdays in March and April, the kids learn how to snowboard, how to do turns, how to feel safe on snow. The aim of the project is for the children to transfer their successes and the shared mountain experience into their daily lives.
The ten to 19-year-old minors come from the organizations SOS Kinderdorf Hall (BIWAK), LKH Axams, Cranach WG, Plan Be, Yoviata, Nestwärmer, Jugendwohnstart and from Kinderwohngemeinschaft Pollingberg. Completely equipped with snowboard gear and outerwear from Burton, the participants go snowboarding at Axamer Lizum, which is a long-standing partner of the project. The implementation of the project is only through the support of partners possible, which in addition to Burton and Axamer Lizum also include Baguette, Skischule Lizum, Postbus and VVT.
For more information about CHILL go to www.chill.org.